Franchise Video Packages: What to Include, Compare our Pricing, and How to Choose
If you’re comparing franchise video packages for recruiting new owners, fueling local marketing, and training at scale, this guide shows exactly what should be included, how to evaluate vendors, and transparent example pricing. We cover creative conception and direction for commercials (bringing the ideas and executing them), free-flow testimonial interviews that feed your validation system, and Netflix-approved cameras, cinema lenses, and pro-grade audio that automatically build trust. You’ll also see how the right partner integrates with your brand stories and operates like an internal production team on the road—turning objectives into media that releases when you need it.
What’s inside a franchise video package?
- Creative conception & direction for commercials — original hooks, storylines, and rollout plans, not just a camera crew.
- Free-flow testimonial system — interview frameworks that capture real tension → decision → outcome to drive belief.
- Cinematic capture — Netflix-approved cameras, cinema lenses, controlled lighting, and pro-grade audio.
- Brand integration — a team that learns your voice, safeguards compliance, and maintains story continuity.
- Cadence & deliverables — quarterly filming, monthly releases, platform-specific cuts, captions, thumbnails, and copy blocks.
How to evaluate franchise video packages (7-point checklist)
Creative conception & direction (commercials that convert)
Most teams can film; few can bring the idea you didn’t know you needed. Ask for one concept board or mood film that starts from a blank page and ends in a clear CTA.
Free-flow testimonials (validation engine)
No scripts. Request sample interview prompts and, when possible, a raw-to-final comparison.
Brand integration (act like your internal team)
Verify onboarding, story governance, and how quarterly shoots turn into monthly releases. Ask who owns continuity across markets and how they protect compliance.
Cinematic capture (trust cues)
Look for Netflix-approved cinema cameras, cinema lenses, proper lighting, and clean audio. Judge by skin tones, motion cadence, and clarity in noisy spaces.
Repeatability & scale (nationwide without sameness)
Ask for templates that don’t feel templated: interview frameworks, b-roll recipes, motion/graphics rules, caption presets, and multi-market day plans.
Post-production pipeline (speed & variants)
Expect distribution-ready assets: horizontal/square/vertical, captioned and clean, plus thumbnails and copy blocks. Clarify turnaround times and review rounds.
Measurement & iteration (compound results)
Tie assets to recruiting funnels, local lead gen, and training usage. Agree on quarterly tests (hooks, thumbnails, cuts) and how insights shape the next shoot.
Compare Our package tiers
Pilot
(3 Month Option)
$8,500/Monthly
- 3 film Days
- 1 Day In The Life
- 1 Origin Story
- 12 reels
- 4 ad cutdowns
- Localization for 3 markets
- All travel included
- $2,500 toward first Scale quarter if continued within 30 days
Scale
$10,500/Monthly
- 6 Film Days
- 2 Day In The Life
- 1 Origin Story
- 1 Commercial or 2 training modules
- 8 additional testimonials
- 36 reels
- 12 ad cutdowns
- Localization: 6 markets
- All travel included
Growth
$18,000/Monthly
- 12 Film Days
- 3 Day In The Life
- 1 Origin Story
- 1 Performance Commercial
- 3 Pack Training Module
- 16 additional testimonials
- (swap matrix available; e.g., 4 DIL + 1 Commercial + 4 single Training)
- 60–72 reels
- 24 ad cutdowns
- Localization: 15 markets
- All travel included
Enterprise
$32,000/Monthly
- 18 Film Days
- 4 Day In The Life
- 1 Origin Story
- 1 Meet The Team/Support
- 2 Performance Commercials
- 6 Training Modules
- 30+ additional testimonials
- 90–120 reels
- 36 ad cutdowns
- Localization: 30 markets + template graphics pack
- All travel included
WHAT’S INCLUDED IN EVERY PLAN?
- Strategy first: Month 1 planning, casting, scripts, shot lists, localization templates
- Filming: pro cameras, lighting, sound; production blocks (often 2–3 consecutive days)
- Editing: color, music, captions; web + vertical exports; ad‑safe frames where relevant
- Revisions: 2 revisions on flagship films (DIL, Origin, Commercial, Training); 1 revision on shorts/testimonials
- Delivery: first cuts 14–30 business days after each filming block
- Travel: included for all allocated shoot days
- Rights: web/organic/paid social use included (broadcast talent/permits included)
FAQs
What is a franchise video package?
A bundled plan that includes creative direction, testimonial capture, commercials, editing, and monthly deliverables aligned to recruiting, local marketing, and training.
How much do franchise video packages cost?
Pricing varies by locations, deliverables, and travel. See the package tier list above for transparent starting points.
Are packages better than one-off video projects?
Packages provide a predictable cadence—quarterly shoots and monthly releases—so testimonials, commercials, and training compound results over the year.
Do I need fancy cameras?
Lower quality cameras and audio can be used in social media and basic outreach but your flagship videos should be record on Netflix-approved cinema cameras, cinema lenses, controlled lighting, and pro-grade audio to ensure consistent, trust-building quality.
How do packages support recruiting vs. local sales vs. training?
Testimonials fuel validation for recruiting; commercials/marketing drive local demand; training videos support consistency and ramp speed.
Next steps
Prefer a partner who brings the ideas, runs free-flow testimonials, shoots on Netflix-approved cinema gear, and acts like your internal team on the road? See packages and pricing or book a quick fit-check—we’ll recommend the right tier for your goals and timeline.